Booking software for wineries and tasting rooms

The problem with a general scheduler

A tasting is not a meeting. It has a price, a duration, a room, a host, a capacity, and often a bottle that a guest wants to take home. Most scheduling tools handle the time and leave the rest to you, which is how wineries end up reconciling a booking system against a till at the end of the month.

Sell the tasting like you sell the wine

In Sesami a booking is a product in your catalog. It goes through the checkout you already use, with your taxes, your discount codes and your gift cards. A guest booking a tour can add two bottles to the same basket and pay once.

That matters more in a tasting room than almost anywhere else, because the booking is rarely the whole transaction. It is the reason someone visits, and the visit is where the wine sells.

Rooms, hosts and tables are all bookable

A seated tasting might need a specific room, a specific host and a table for six. Sesami treats each of those as a resource, and only offers a time when all of them are free. Two tastings cannot claim the same barrel room, and a host cannot be double-booked across the estate.

Multiple sites work the same way. A winery with a cellar door and a city tasting bar keeps separate calendars, staff and hours, and the guest picks where before they pick when.

Walk-ins, upgrades and the counter

Not everything is booked in advance. A walk-in party can be added at the counter, and a guest who upgrades from the standard flight to the reserve tasting is rung up in the same sale. Both land in the same ledger as the bookings that came from your website, so what the tasting room earned is one number rather than two systems you compare.

Reminders that actually reduce no-shows

Sesami Flows sends the confirmation, the reminder the day before, and the follow-up afterwards, all triggered by the booking itself. Check a party in when they arrive and the thank-you note only goes to guests who actually came.

If you run marketing in Klaviyo, every booking, reschedule and check-in arrives there as an event you can build flows and segments on. Club members who booked a tasting but have not ordered since are a segment, not a spreadsheet.